How We Achieve a Premium Price for Your Property

Marketing Your Home for Maximum Impact

Selling a home is about more than just finding a buyer; it’s about attracting the right buyers and creating a competitive environment to secure the best possible price. At Ray White Papamoa, we understand the Papamoa property market inside and out. Our strategy is built around powerful, targeted marketing that gets your home in front of as many potential buyers as possible, right from day one. We know that the initial weeks of a marketing campaign are the most critical, and we make sure to use this window effectively to generate a wave of interest. Our goal is to ensure your property stands out in the bustling Papamoa real estate landscape and in nearby areas like Mount Maunganui, Te Puke, and Tauranga.

A property that sits on the market for a long time can lose its appeal. That’s why we take a strategic approach to pricing and marketing from the outset. We work with you to choose the right marketing method to ensure your home captures attention and doesn’t get overlooked. This proactive strategy prevents your property from becoming ‘stale’ and helps us attract strong, motivated offers, leading to a successful sale.

Reaching Today’s Buyers: Our Digital Marketing Approach

Today’s buyers are online, and so are we. Our comprehensive digital marketing strategy ensures your home is visible across all the key platforms where people are searching for homes for sale in Papamoa and the wider Bay of Plenty.

Our standard digital package includes:

• Ray White Network Sites: Your property is featured on our national and local websites, including raywhite.co.nz and rwpapamoa.co.nz.
• Leading NZ Real Estate Portals: We list your home on all the major property websites free of charge like TradeMe, Realestate.co.nz, and Oneroof.co.nz.
• Targeted International Exposure: For properties with international appeal, we also utilise platforms like Juwai.com and Hougarden.com to connect with Chinese buyers.
• Strategic Digital Upgrades: We offer optional upgrades like professional 3D walk-throughs, which allow buyers to virtually explore your home, as well as search engine and social media optimisation to target specific buyer demographics.

High-Impact Marketing: The Foundations of a Great Campaign

While the digital world is crucial, we also use a range of proven marketing tools to create a comprehensive campaign.

• Custom Signboards: Our eye-catching signboards work for you 24/7, showcasing your property with professional photos to capture the attention of local buyers and passers-by.
• Professionally Designed Brochures: We produce high-quality, detailed brochures for open homes and our office, giving potential buyers a tangible reminder of your property.
• Prime Window Display: Our centrally located office has a fully-lit window display, a classic but highly effective way to attract significant foot traffic and generate enquiries.

The Prep Work: Setting the Stage for Success

Before your property goes live, we ensure it’s presented in the best possible light. This preparation is key to making a strong first impression.

• Premium Photography & Videography: We only use professional photographers who are experts at capturing the warmth, space, and unique character of a home. High-quality images are non-negotiable for a premium campaign.
• Expert Copywriting & Graphic Design: Our team can arrange for a professional copywriter to craft compelling descriptions that highlight your property’s best features. We also have in-house designers who ensure all marketing materials look polished and professional.
• Accurate Floorplans: A computer-generated floorplan is a must-have. It helps buyers recall the layout of your home accurately and can significantly increase online engagement.
• Home Staging & Styling: We can connect you with trusted local stylists and furniture hire companies to help you create an inviting, aspirational look that appeals to a wide range of buyers.

FAQs About Marketing Your Home

How important is the first few weeks of my property campaign?

The first few weeks are incredibly important. Buyers are always looking for ‘fresh’ listings, and new properties on the market generate the most interest. This initial wave of excitement can lead to a quicker sale and often a better price. Our marketing strategy is designed to capitalise on this early momentum.

Does an open home really make a difference?

Yes, open homes are a fantastic way to generate interest. They allow multiple buyers to view your home at the same time, which can create a sense of competition and urgency. It also makes it easier for potential buyers to spontaneously view your home, bringing in a wider pool of people than private viewings alone.

How do you determine the best marketing strategy for my home?

We start by discussing your goals and your property’s unique features. We then combine this with our extensive knowledge of the Papamoa property market to create a tailored marketing plan that highlights your home’s strengths and reaches the right audience. Our strategy is flexible, allowing for adjustments as we gather feedback from buyers.